The Guide to Creating a Perfect Nonprofit Case Statement

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After obtaining their input, the organization emphasized the dire need to create jobs and retain talent in the area which attracted potential investors. You can change your original plan if necessary, such as adding virtual events for more sponsorships. Typically, a consultant will charge around $30,000 per month for grand projects. However, you can choose to pay them upfront for the entire project or set up a fixed payment monthly or yearly.

  1. There are probably hundreds of other nonprofits committed to addressing the same problem.
  2. This influx of capital in order to make capital investments essentially allows you to scale up your operations.
  3. Organizations get the best results when these case statements are targeted towards specific campaigns and appeals.
  4. It helps to determine if your campaign will reach its goal and whether it will receive sufficient responses from donors.

You can try different fundraising strategies (both online and offline) to reach your target prospects. You can make social media announcements, plan activities and create volunteering opportunities to create excitement and engagement among the audience. Campaign Kick-off is the main event that transitions you from the quiet to the public phase. Kick-offs only happen when you have generated more than 60% of the money from major gift donors, and are ready to collect the rest of the funds from sporadic or one-time donors. During a planning phase, you define your fundraising goals, conduct a feasibility study and present your case to your stakeholders. In these cases, improving board engagement would be essential prior to committing to a campaign.

Spell out simply what you plan to do with the money you raise and why that’ll solve the problem. In short, though we have a public space to display their work, we have no space where capital campaign case statement they can come together to talk, discuss the challenges of their work and develop project together. One of the first things you need for your campaign is a case for support.

Other information you can provide like how many students graduate each year and what their prospects are for the future, thanks to your organization. By addressing both the now and future for these students, you flesh out the need for your organization. PCDC raised a total fundraising amount of $1,349,400, surpassing the original project goal by 135%. The organization was able to acquire land of 134 acres and initiate the “High Demand Scholarship Program” in Nebraska. They conducted a feasibility study to interview business leaders to get their advice for persuading business minds.

Extensive planning is essential for safeguarding your resources, maximizing your chances of meeting your goals, and making an excellent impression on your key stakeholders. Use this guide and the included template to ensure you’ve covered all of your bases. The team at HoST consulted a campaign director who advised the correct donation amount to seek at each appeal. Rather than asking for a specific fundraising target, the team presented a list of pledge amounts and the projects they will contribute to.

Capital Campaign Case Statements

Note that these are rough estimates to help illustrate the stages’ proportional sizes. The length of each phase will naturally vary based on a nonprofit’s specific needs and the scope of the campaign. Once you have gathered as many of the materials listed on the checklist as possible, read through everything carefully and take notes on what themes and keywords reappear. Are there concerns from board members that seem particularly relevant? What images or colors seem to resonate strongly with this campaign’s projects and aspirations? Keep these notes handy as you begin the outline for your case statement.

If you’re considering a capital campaign, schedule a complimentary strategy session to discuss your campaign goals with one of our experts. We’ll help you plot a path forward and determine whether Capital Campaign Pro would be a good fit for your campaign. To see some examples, check out these success stories of our own clients who ran successful mini-capital campaigns during the worst of the pandemic.

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It requires a lot of money to set up classes, buy equipment, and hire professors. Funding for a new program or service is another great reason to run a capital fundraising campaign. Planning is a crucial phase for your entire campaign as it lays the entire foundation of your next-level plans. How well you strategize during this phase will dictate the success of your campaign. You can do this for any organization – the community arts center, the community college, environmental organizations. UC Davis is poised to lead the way, in partnership with donors and friends who share our vision.

Essential Elements of a Capital Campaign Plan

Note that, like the rest of the planning process, you should remain flexible in filling out this template. You may not need some sections, or you may want to add a few of your own that will help you better visualize your campaign. Your campaign goals (the dollar amounts that the project will require) will be built around this objective. As you work out these goals, you’ll budget out the costs of the objective and sometimes add a bit of a buffer to help offset the costs of the campaign itself. Whatever the specific objectives of your campaign, the ultimate purpose is to raise the funds needed to increase your nonprofit’s capacity (your ability to raise money and serve constituents). This influx of capital in order to make capital investments essentially allows you to scale up your operations.

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Let them know your goals, near and far ones, tell them how you want to meet the goals and reach the vision. Stories from beneficiaries are not the only ones your case statement should include. Find a few donors willing to share their experience with the organization.

You wouldn’t try to sell a product that no one wants, and you definitely don’t want to launch a capital campaign that no one cares about. A feasibility study allows you to determine whether or not your organization is ready for a capital campaign, and if the community would be willing to support your project. The case for support for a capital campaign is a clear and compelling set of ideas that literally make the case for why donors should give to your campaign. Though over the phases of the campaign, the way those ideas are expressed will shift and change, the key concepts will stay the same.

A feasibility study is a big part of capital campaign planning because it allows your organization to do its due diligence and goal setting before actually committing to such a large-scale campaign. While annual fundraising efforts provide nonprofits with necessary funds to carry out their daily operations, they may not be sufficient for investing in large-scale projects. In this case, a capital campaign is an optimal approach to collect large donation amounts.

The capital campaign committee should kick off the giving with their own donations, but after that, you’ll need to determine when and how you go after major gifts, lead gifts, and smaller donations. For example, if you implemented a direct mail campaign that worked well in the past, consider using that method to communicate with your supporters. Looking to the past can be a great way to give all of your fundraising methods a boost, but it can be especially helpful when planning a capital campaign. Since you need to raise a significant amount of money by a certain deadline, it’s useful to have all of your best fundraising strategies in the back of your mind. Before determining who to solicit donations from and how to raise money for your capital campaign, look to the past to guide your efforts. Your feasibility study gives you a natural opportunity to do so, but you can return to your past fundraising data again and again as you begin strategizing for your campaign.

Your case provides the foundation for crafting a complete campaign plan. Also, add ways to donate to your general giving campaign – the different methods, the events that are coming up, any crowdfunding or peer-to-peer campaigns, and other ways to get involved. You may have educated millions of children without explaining why and how. Organizations get the best results when these case statements are targeted towards specific campaigns and appeals. Thus, nearly two-thirds of the prospects who received a formal proposal were convinced to contribute to the project.

In fact, most organizations find that their annual funds increase during the campaign period! This is because you’ll be in closer touch with your major donors and your relationships with them will grow. If they support your capital campaign, they are likely to want to continue to support your operations generously over the long run. Perhaps you’ve heard one discussed by your board or have seen other nonprofits launch and complete impressive campaigns in your community. Whether you’re already excited to start planning your own capital campaign or just learning the ropes, we’ve got you covered.

Looking at the campaign timeline below, you can see that the kick-off marks the end of the quiet phase of the campaign. At that event, you will set the final dollar goal for your campaign — a goal you know you will be able to reach. In fact, one of the best ways to keep volunteers from demanding a fancy campaign brochure well before you’re ready for one is to share your communications plan with them. After sharing stories and images that catch the eye, it is time to explain exactly how donor funds are used.

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